Fanta is a delicious flavoured soft drink. It’s bright, bubbly, and instantly refreshing – great tasting and number one for fun in the sun!
African consumers, particularly teens, associate Fanta with an attitude of playfulness, humour and fun. This positive imagery is driven by the brand's fun, playful and wacky, spontaneous and entertaining personality, which goes hand in hand with the bright colours, bold fruit taste and tingly carbonation. In Fanta's world, fun is guaranteed.